I’m sure this book is part of the reading material of some interesting course in many a college or university and it should also be required reading material for any wise consumer in this day and age. “We have come to operate in a world where the market and its logic have insinuated themselves into every area of our lives. (…) and it not just the case of “hip, hypergentrified Brooklynites succumbing to market psychology”, says the author, but people of all walks of life and income levels sucked into the wishful whirlwind of an unsustainable economic illusion of progress and wellbeing. Thoroughly researched, with a wide historic perspective, and full of insight, it makes some rethink their false sense of security in which corporations have become the authority figures. A great reading to understand contemporary history and how it came to be as it is now. [Note: there are at least two different covers of this book, depending on the date of release. The 2009 edition, with a definitely bland cover design, has a slightly different subtitle: “how the world became a corporation and how to take it back.”  The 2011 edition, with the subtitle indicated below, includes “The Life Inc. guide to reclaiming the value you create.”]

Life inc. : how corporatism conquered the world, and how we can take it back. Douglas Rushkoff. New York: Random House, 2011.

Related Website: Rushkoff.