Know the tree specific skills to help you succeed in life and in your entrepreneurial endeavor, in a selling-centered world, “without being a sleazebag”, says the author.
Selling is fundamentally human. Whether you an entrepreneur or parent, a doctor or a teacher, a nurse or a software engineer, moving others is central to who you are and what you do. Done right, selling isn’t sleazy or manipulative. It’s noble, necessary, even beautiful.
We are always selling something: ourselves, our ideas, our creations, not just ‘products and services’ as the term ‘sales’ immediately implies.
Pink describes the six successors to the elevator pitch, the three rules for understanding another’s perspective, the five frames that can make your message clearer and more persuasive.
The three qualities most necessary to sell ethically and effectively: Attunement (taking other’s perspective), Buoyancy (staying afloat in an ocean of rejection), Clarity (helping others see problems and information in new ways.)
To Sell is Human : The Surprising Truth About Moving Others. Daniel H. Pink. New York: Riverhead Books, 2012.
Related Website: Why the author wrote this book.
